ABOUT THIS PROJECT:
This collaborative piece was produced for Channel 955 (iHeartMedia Detroit) in partnership with Planet Fitness to highlight a local brand activation campaign. I contributed both on-site footage and custom motion graphics inspired by Planet Fitness’s bold, high-energy visual identity. While the initial version of the video was edited by another producer, I later re-edited and refined it for my portfolio to better represent my creative direction and design quality.
GOAL:
Develop a promotional video with Shannon that captures the excitement of the new Planet Fitness facility in Novi while maintaining the recognizable Planet Fitness brand style. The final deliverable needed to feel energetic, approachable, and visually unified, appealing to both the gym’s members and the radio station’s audience.
APPROACH:
I filmed key live-action segments then designed and animated graphics consistent with Planet Fitness’s purple-and-yellow brand system. During the re-edit, I adjusted pacing, transitions, and sequencing to create a smoother visual rhythm and stronger brand cohesion. The updated version also integrates some subtle and some bold text animation and logo treatments that enhance recall without overpowering the footage.
RESULT:
The finished cut delivers a lively, brand-driven showcase of the Channel 955 and Planet Fitness partnership. It demonstrates my ability to blend videography with motion design to elevate a promotional piece beyond standard recap footage, bringing clarity, energy, and polish to a collaborative campaign.
MEDIUM: Adobe Premiere Pro, Adobe Photoshop, Adobe After Effects, various video cameras
